His collection is reflecting Integrating his mastery of craftsmanship and figure enhancing silhouette, the collection offers the bold sophistication, sexy femininity and distinctive glamour.
“David's Bridal brings shared vision and incomparable expertise in the category," said Posen. "From our first meeting regarding inspiration and design direction, our desire to offer high-fashion, glamorous design at an affordable price-point was clearly in alignment. From there, ‘Truly Zac Posen’ was born.”
The first drop of Truly Zac Posen will comprise six ivory bridal gowns - with prices ranging from $850 (£540), to $1,350 (£860) - and five limited-edition "social occasion" pieces, priced between $195 (£124), and $225 (£143). The range will debut in selected stores - including the new London boutique opening later this month - and online at davidsbridal.com in February 2014. Additional styles expected later in the year.